BRAND PHILOSOPHY & CONCEPT
AVEC CES FRERES
Brand Concept & Philosophy
A New Tradition for the modern Nomad: Parisian savoir faire Mayfair Refinement Borderless Practicality
The outlook is very jazzy punk rock, a cultural and stylistic approach to fashion.
our TRADEMARK is focusing in
minor details on the cut, silhouette & colour palette....
it’s about REVIVING what is
considered dead. Giving it a new
life appearing totally fresh to the consumer..
COLOUR palette inspired by old pictures, grey
scale of black & white, and sepia..O
ther SOURCES OF INSPIRATION, old
photographers such as Peter Doyle, Edward C
urtis, Seidou Keita, H. Newton... and Obviously
vintage family portraits. Paying homage to the past by bringing it to the present and innovate it for the future.
DIRECTION
We create a lifestyle brand for
any age group, social group, social state, cultural background,
profession, gender...etc This is HUMANSWEAR - utilitarian garment for everyone,
the idea is to have fun with it.
It is about creating a sharp rebel uniform, punk tailoring for
your everyday life.
Photo by: Charlie Sarsfield
GROUP OF PEOPLE 0F ANY AGE, GENDER,
CULTURAL BACKGROUND.
THIS IS ABOUT CREATING NEW STYLISH
SUBCULTURE OF REBELS, NON
CONFORMISTS IN FASHION AND
INJECT IT TO THE WORLD.
WORLD Ancient culture MAJOR INSPIRATION for craft & style
STYLE is traditional tailoring with modern touch, on the making and wearing.
With a Little touch to make a point of difference.
WE CREATE CLASSICS UNTRADITIONAL WAYS. Punk tailoring ideology.
IDEOLOGY, is looking at tailoring totally in many different ways, figuring out ways of innovation, learning the rules to break the rules.
THE CUT
The cut is modern and characterized by a shoulder line that is at once modern and natural as well as clean and dignified. Lambert and Maidoh make full use of lessons learned on Savile Row but they have completely rethought the patternmaking, reworked the contouring,
recalculated measurements and reengineered the balance of their
silhouette to capture their deeper values.
MOVEMENT, OPTIMISM, DYNAMISM AND NEW DOWN
TO EARTH TYPE OF SARTORIAL GRACE.
